Merger Announcement Media for Birmingham Transportation Company

SEL Transportation partnered with Infomedia Studios to announce the merger of DT Freight and Southeast Logistics through a custom brand video rooted in authenticity and vision. We interviewed longtime drivers and company leadership, weaving their perspectives into a scripted narrative that introduced SEL’s identity and future direction. Filming spanned multiple Birmingham locations — from sunrise shots on the road to polished in-studio interviews — capturing both the humanity and professionalism behind the wheel. Alongside video production, we created a branded photography library to support SEL’s visual storytelling across web and print. The result is a compelling, people-first media package that honors the legacy of merging companies while driving momentum for what’s next.